Now, as all of you will have had reason aplenty to discover for yourselves, there are new gods growing in America, clinging to growing knots of belief: gods fo credit card and freeways, of Internet and telephone, of radio and hospital and television, gods of plastic and of beeper and of neon. Proud gods, fat and foolish creatures, puffed up with their own newness and importance. American Gods
Seems like Neil Gaiman knew what was coming in 2001 and yet here we are in 2013 still trying to figure this very thing out.