Beyond its effectiveness for outreach, I think the church has a lot to learn from Twitter as a newly minted word in our vocabulary.
First, say what we need to say and stop. The days of long typed memos addressed with a stamp on a letter in the mail are over. If we want to make connections with new colleagues or potential church members, we must speak concisely. It is easy to fall into the temptation — especially in religious life – to think the prettier the words, the better. The truth is people stop reading or listening if their attention is not fully engaged from the start to the finish.
When social media is used to rethink what you do and how you do it, it is working to its best technological intention: to inspire creation.