In a recent board meeting, I heard the phrase “teacher affiliate.” Having been to Affiliate Summit, my ears perked up and I wondered if my worlds were colliding.
Here’s how this works in the teaching world:
There are national professional development groups.
These groups need teachers as members.
Therefore, they national professional development groups form state affiliates.
These state affiliates are responsible for recruiting members and holding state conferences.
And the national professional development group.
Simple enough, right?
Well, if you have a background in performance marketing, then yes, but if you don’t, then it’s like stabbing in the air hoping that you land 75 members every year so that you have a budget for the following year.
But, then again performance marketing and teaching are separate fields. They don’t pertain to each other.