For one of my German lessons today, we read an article about Steve Jobs’ resignation.
Es ist nicht die Aufgabe der Verbraucher, zu wissen, was sie wollen.
(It’s not the responsibility of consumers to know was they want)
when asked why he didn’t do market research about what consumers would buy.
It’s radical, but somehow it seemed to work for Steve.
Was he just lucky or was he on to something?
Jobs sold an experience. He asked his consumers to be risky.
Let’s sell learning experiences that students can’t find anywhere else.
Let’s offer apples that are so enticing they can’t resist.