The Person Behind the Screen

It’s interesting to me that whenever someone finds you are a teacher, the first question is, “Oh what do you teach?”

That always rubbed me the wrong way.

It’s not what I teach, it’s who.

There’s no one answer to the question what do I teach. Sometimes I teach interpersonal relationship skills. Sometimes I teach global awareness. Sometimes I teach three different ways to multiple two digit numbers (yeah I thought there was only one, too.). Most of the time I teach to try your hardest and not to give up.

All the time, I teach students.

The world of affiliate marketing isn’t different. When you concentrate on what you market, then you are missing the person behind the screen.

You do want to stay knowledgeable as to who your customer base is. The reason for this is that the market is changing constantly. Social media and search engine customization is always in flux, forever waiting for the next big game-changer or the next big algorithm.

Affiliate marketing like teaching is people business.