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Rethinking Funding

The plethora of digital media is impacting many different avenues and professions including newspapers:

The market values analog readers more highly than digital ones because the market is right.

Seeing this, several people have started looking for ways to exit that market. One of the most widely circulated of these ideas is David Swenson and Michael Schmidt’s proposal that newspapers be subsidized the way colleges or foundations are.* Steve Coll followed this with a suggestion that commercial papers be allowed to reinvent themselves as non-profits.*

The intuition common to such proposals is that advertising revenues can no longer be relied on to fund serious reporting.

With newspapers rethinking funding, schools should be asking themselves how this shift in accessing information is and will impact them.