Relationship-Centered Marketing

In my research and reading, there is a one absolute certainty in creating student success…

Student engagement.

So how does student engagement start?

By creating and building relationships.

This idea that educators have been fostering for years (it’s why you still remember where you sat in third grade!) is now entering the business world:

Jeff Jarvis‘s book Public Parts offers:

“Businesses used to be hierarchies of business units whose assets were called customers and products.” Now “they are changing into networks of business units whose assets are called relationships and capabilities.” Turning that perspective into an investment strategy, I’d bet money on start-ups that put relationships at their center so they can disrupt old, closed industries

So the important question for my fellow affiliate marketers is: What are you doing today to create and build relationships?