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Backwards Thinking = Backtracking

“The challenge we face is nothing less than transforming our schools from assembly-line factories into centres of innovation,” said the city’s mayor, Michael Bloomberg, who warns that the US school system is falling behind international rivals. Education is a mirror into where our society is going. As of now, our public schools are saying that […]

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Market Smarter

Teachers have long resisted outsiders who compare public schools to a business model, citing results and products as the most important determining factor for funding and teacher pay scales. This idea discounts and forgets that humans are unpredictable, especially third graders! Current state mandates are pressurizing the classroom and teachers. We are worried about losing

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Teacher Marketers

My first marketing campaign started on the first day of school. “And Ms. Neely loves loves loves coffee and books.” I found that saying loves three times and quite dramatically increased the likelihood of receiving these lovely items for Christmas, teacher appreciation day or birthday. I have to include a disclaimer here. I don’t know

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Ask Why

Arne Duncan in today’s Town Hall Twitter Meeting said: When you have a school with that big of a gain, then you either have a shining star that should be replicated or you have to deal with the tough reality that something bad is going on. He was referring to schools that have been caught cheating on

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